Anadiplosis From the Greek “doubling” or “folding.”
Anadiplosis simply means beginning a sentence or clause by repeating the last word or words of the previous
sentence or clause.
This is commonly used for emphasis. The repetition of a key word or phrase links a common theme and
guides the reader to the affirmation of a point. An anadiplosis often contains more than two links.
The effects of an anadiplosis include
1) creating rhythm and cadence
2) emphasis of the repeated words
3) building of intensity to a climax
4) showing cause and effect
EXAMPLES:
🌸 Fear is the path to the Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to suffering. ~Yoda in Star Wars: Episode I – The Phantom Menace (3 links)
🌸 Without a healthy economy, we can’t have a healthy society.
And without a healthy society, the economy won’t stay healthy for long. 10-10-80 Margaret Thatcher, Conservative Party Address (2 links)
🌸 Once you change your philosophy, you change your thought pattern.
Once you change your thought pattern, you change your attitude.
Once you change your attitude, it changes your behavior pattern and then you go on into some action.
Malcolm X - 4-12-1964 The Ballot or the Bullet speech-Detroit (3 links)
🌸 They call for you: The general who became a slave; the slave who became a gladiator; the gladiator who defied an Emperor. ~Gladiator, the movie (3 links)
🌸 Used in an ad for Direct TV (ad absurdum)
https://youtu.be/kIv3m2gMgUU?si=8CcGJ4syIBX-VAiK
When your cable company keeps you on hold, you get angry. When you get angry, you go blow off steam.
When you go blow off steam, accidents happen. When accidents happen, you get an eye patch.
When you get an eye patch, people think you’re tough. When people think you’re tough, people want to see how tough. And when people want to see how tough, you wake up in a roadside ditch. Don’t wake up in a roadside ditch: Get rid of cable and upgrade to DIRECTV.
I have saved the best for last: Make every effort to supplement your faith with virtue, virtue with knowledge, knowledge with self-control, self-control with endurance, endurance with devotion, devotion with mutual affection, mutual affection with love. 2 Peter 1:5-7 (7 links)
“The care and time implied in the construction of the sentence echoes the conscientiousness of Peter’s followers
as they arrange their virtues into an edifice, an unshakable moral frame. Anadiplosis is about grand conclusions
wrung from small beginnings. In so transparently revealing how ideas build on each other, the device offers something
rare: the technique—the mechanics—of thought captured in language. It’s at once spontaneous and powerful:
an organic crescendo. Intelligence refining itself as it goes.”
Katy Waldman / Lexicon Valley / Slate 12-16-15
According to K. Waldman: The device (anadiplosis) confers emphasis, emphasis in the service of interconnection,
interconnection flowing into escalation, escalation intimating endlessness, endlessness begetting—
look, once the anadiplosis gets rolling, it’s hard to stop.
Anaphora Repeats a word or phrase at the start of every line or passage.
The use of anaphora creates parallelism and rhythm,
which is why this technique is often associated with music and poetry.
However, any form of written work can benefit from this rhetorical device.
EXAMPLES:
🌸 I Have a Dream MLK’s speech (last line = greatest idea)
🌸 It rained on his lousy tombstone, and it rained on the grass on his stomach. It rained all over the place. The Catcher in the Rye, J.D. Salinger
🌸 What the hammer? what the chain,
In what furnace was thy brain?
What the anvil? what dread grasp,
Dare its deadly terrors clasp!
The Tyger, William Blake (Lines 13 - 16)
🌸 If you prick us, do we not bleed? If you tickle us, do we not laugh?
Shakespeare's Merchant of Venice
Anthimeria Using one part of speech in place of another. BEWARE! It can easily become silly and is often overused. It is definitely (over)used in advertising.
Noun Into Verb
🌸 My sea-gown scarf'd about me. Shakespeare 'To scarf,' is the verbed word in Hamlet's speech.
Did you just verb that word? That means making a word that is NOT a verb, act as a verb.
🌸 When I was on crutches I would sometimes exclaim, “I will crutch on over to you!”
That turned the noun crutch into a verb.
🌸 Iris, a stellar student of mine came up with the anthimeria, “turtled across the street.”
The old man turtled across the street as we waited for what seemed forever.
🌸 The “oh-so-posh often ask, “Where do you winter?”
Or, they might explain that they “summer in the south of France.”
In advertising:
Come TV With Us Hulu How to Television Amazon
Let’s Movie Turner Classic Movies Go Krogering Kroger Grocery Store
Adjective Into Noun
Where Awesome Happens Xfinity We Put the Good in Morning Tropicana
Spread the Happy Nutella
Interjection Into Noun More Aaah Canada Dry
Antiphrasis uses a word with an opposite meaning for ironic or humorous (often sarcastic) effect.
Antiphrasis is usually classified as a type of irony. Antiphrasis is also defined as the rhetorical device of saying the opposite of what is actually meant in such a way
that it is obvious what the true intention is.
🌸 Mary Poppins' carpet bag is a concrete example of an antiphrasis.
🌸 The Tardis is a concrete example of an antiphrasis
🌸 "We named our chihuahua Goliath." Explanation: a chihuahua is the opposite of a “Goliath.”
🌸 “I was awakened by the dulcet tones of Frank, the morning doorman, alternately yelling my name, ringing my doorbell, and pounding on my apartment door…” Filthy Rich by Dorothy Samuels
Explanation: dulcet means “generally pleasing,” but Frank was actually yelling and pounding on the door – none of these sounds are dulcet. The resulting effect is one of disgruntled irony or comedy.
🌸 CASSIUS: “I did mark how he (Julius Caesar) did shake … t’is true this god did shake … His coward lips did from their color fly …” Julius Caesar by William Shakespeare Explanation: a “god” is not usually thought of as a coward.
Aphorism An aphorism is a brief saying or phrase that expresses an opinion or makes a statement of wisdom
without the flowery language of a proverb.
🌸 Eat to live; don’t live to eat.
This could also be labeled (Antimetabole) or (Chiasmus)
🌸 Early to bed, early to rise, makes a man healthy, wealthy and wise. Benjamin Franklin
This could also be labeled (D-Quote)
🌸 80% of success is just showing up. Woody Allen
This could also be labeled (D-Quote)
🌸 Good is the enemy of great. James C. Collins
This could also be labeled (D-Quote)
